Owning a business can feel really lonely, like you’re on a boat out at sea and you’re hoping for land soon.
I listen to a lot of podcasts. Sometimes I like to go back in the episode catalog to years prior to see some of my favorite podcasts and the arc of their content. Yesterday, I listened to one of my favorite podcast but an episode from 2020. (I especially love hearing podcasts during that first year of the pandemic as I can see how far we’ve come.) Something struck me as shocking yet not surprising.
This woman who came from an affluent family with an MBA and Ivy League education shared that as late as her early 20s she did not understand the way basic business practices work.
She shared a story of how a boutique with expensive items was going out of business, and she couldn’t understand how that was possible—people were spending LOTS of money on the products inside, ‘how could they be closing their doors?’ She didn’t understand business basics of overhead and cost of goods sold, and profit and loss statements.
I share this because the general understanding of business is not abundant enough in our collective understanding.
If you feel confused or frustrated by the daunting amount of information that you do not know, you are not alone. The conspiratorial nature in me can head down rabbit holes of intention in this but I’ll save that for a different post.
I wanted to believe that education of money and business stayed within the elite and it would take digging with my own time to comprehend. That’s still probably somewhat true to some degree. But my point is that understanding this doesn’t come easy.
Heck, I’ve been actively trying to understand for years and I still feel baffled at times.
But here’s what I know, you can learn how YOUR business works. You can learn what works for YOUR clients and YOUR life.
You can identify and conquer your goals and aspirations and that’s what I’m here for. Work with me and we will discover what you need to understand to find your fulfillment and your satisfaction. We will uncover when to work hard and when to coast.