How an Intake Form Can Help Your Massage Therapy Grow
You may feel like its forms galore whenever you go to spas or massage centers these days.
Although this is basic protocol, it goes beyond just that. The massage intake form is a crucial
client-relationship tool. Making poor use of it may cause your practice to suffer. When used
effectively, it promotes customer retention. Continue reading to learn how an intake form can
benefit your massage business and help it grow.
What Is an Intake Form?
A client intake form for massage therapy gathers all pertinent information about the customer,
including name, contact information, health issues, the reason for the appointment, and the kind
of massage they desire.
The client may be asked to mention on the form whether they have previously undergone
massage therapy and have any sensitivities to specific oils or lotions. Any additional pertinent
information, like pregnancy or recent surgery, can be gathered in the fields provided on an
With all the necessary information, the massage therapist may tailor the session to the specific
customer's needs and ensure a secure and relaxing experience.
How Can a Massage Intake Form Help Your Business?
1) Primary Assessment Tool for Massage Practices
Using a massage treatment intake form offers opportunities to improve your skills. It
demonstrates how and why you should change the flow and structure of the massage. It
enables you to focus your abilities on the client's wants or needs for the session so it results in a
positive experience for them.
2) Powerful Means of Building Trust
A major outcome of completing an intake form for massage therapy is building confidence in the
therapeutic connection. It provides you with the structure to start personalizing each session to
your client's requirements. This communication aids in building trust with the client by displaying
your professionalism as a massage therapist. Intake forms are the tools you need to run a
successful practice if you are armed with all the relevant information.
3) Boosts Accuracy
Customers occasionally struggle to express their issues most effectively. Calling someone may
not be the most convenient for them and can increase the likelihood of miscommunication. The
inquiries you make on the intake forms have the least scope for errors. The intake form serves
as a customer retention tool by allowing you to offer customized services using the data from
4) Helps Create a Strong First Impression
According to the American Massage Therapy Association (AMTA), the massage intake form is
an essential part of your overall client engagement strategy. Using an intake form that is brief
and straightforward, rather than one that is lengthy and convoluted, will help you make a strong
5) Can be Utilized as a Marketing Tool
Email addresses can be collected using intake forms. You'll be able to do this and send your
customers newsletters and special offers. The data in the form can also be used to tailor your
marketing. For instance, you may divide your clientele into several groups and give each of
them the offers that are most relevant to them (e.g., seniors, students, mothers, etc.). You may
also use client data to fill a CRM or internal database.
Are you an LMT looking to grow your massage business?
Midwest Massage Training Center
teaches exciting and enjoyable ways to grow your business with purpose and organization,
protect yourself from injury, and experience spiritual and personal growth while assisting clients.
We’re here to support you every step of the way. Be sure to check out our class schedule and
sign up right away.