And I’ve used most of these before. *groan* I would not be surprised if I come off smug AF in this post but it’s been rolling around in my brain for a bit so it’s time to get it out here.
Using your kids for algorithm tax.
Listen, I’ve done it. And looking back, I’m not proud of it. I see businesses using their kids and the silly things they do as content. It’s great content–cute like cats and most people love babies. And it allows for your followers to peak behind the curtain if you will. But it’s cringeworthy now because I see how that was coming from a place of desperation and one could say manipulation. That’s a bit of a stretch I suppose.
Talking about yourself.
I’ve resorted to the idea that followers care very little about you. Sure, you develop relationships with clients and they genuinely care about your well being. But they get that information from you when they come in to see you–not in a social media post. If you want more info on this read this book.
Only sharing times you’re available.
Do I really need to explain why I don’t like this? I definitely think you should share your available times but mix it up with some relevant content that your followers will find useful. What is useful content, Sara? That’s actually a great question and primarily why it led me to remove myself from social media all together. There’s been plenty of people make the choice to stop marketing on social media for various reasons. But how can you gage if social media is giving you the ROI you’re looking for while accounting for energy and time spent? It’s hard to say really.
All of the extra !~*<> Characters
You’ve seen the meme about how the emails with all of the !! and the emojis to convey emotion. I follow someone in newsletter marketing that always includes her subject lines with no capitals and no punctuation. Know why? Because it actually stands out to be bland. There’s also a bit of chaotic energy that I feel when I see all of the extra characters
All of these have a flavor of what I’m nudging you toward. Desperation.
And it’s not just massage therapists. I see it in a lot of healing professions but businesses in general–lately. I think the pandemic has done us all in. I see it everywhere I turn. We’ve felt the intensity of everything possibly going away. And we haven’t collectively processed the trauma. It’s time to take a mindful moment–shake it out. Release the tight hold of energy. And let it move through our system. I’m in no way suggesting we forget, move on, or pretend it never happened. Oh no–quite the opposite. It’s time for us to rebuild something new.
If you’re ready to rebuild something new. And you want to work differently, book an explore call with me and let’s see what we can create for you.